Johannesburg Web Design
Johannesburg Web Design offers professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings — even when it comes to highly competitive keywords. Looking for web design and search engine optimization(SEO) solutions that really work? Johannesburg Web Design is a premier web design and local SEO agency, specializing in web design, search engine optimization, paid advertising, video marketing, and social media marketing. Web Design Johannesburg implement a mix of organic visitors to your website to advanced retargeting ad strategies on Facebook and Instagram. Our success relies on complete transparency and communication with each and every one of our clients. We understand that to have a successful Web Design business in Johannesburg, we must keep the client in mind with every action we take as a team.
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Johannesburg Web design is the most important part of your online brand and nearly all of your marketing efforts.
Johannesburg Web design is crucial to your business. Most, if not all, of your marketing efforts are designed to bring visitors to your website and convert them into leads, sales, customers, and raving fans.
A responsive web design that’s mobile-friendly and automatically fits to any screen size is an essential tool for every business.
In the age of the smartphone, your entire world of prospects and customers are searching online for information and businesses in your niche and area.
If you’re not being seen in the search results, they can’t do business with you.
Your website needs to be working for you 24 hours a day 7 days a week to attract more traffic, provide valuable and engaging content to keep them on your site, and convert visitors into leads, sales, and customers.
Is your website up for the tasks?
Many local businesses don’t think they need a website. A 2016 Capital One Small Business Survey found that 44 percent of small businesses don’t have a website. Wow! Less than 30 percent had a mobile ready website. Double wow!!
That might have been okay just a few years ago, but in 2018 and beyond in the new era of the smartphone and high-speed Internet, that isn’t going to cut it if you want your local business to survive and thrive. The game has changed dramatically.
4 reasons why every local business needs and should want a website.
of consumers won’t even consider a business without a website. (YP & LSA)
of consumers say a website determines whether or not they trust a company. (Stanford University)
of consumers use company websites to find or engage with businesses. (LSA)
of consumers who did a local search visited a business within 5 miles. (Wordstream)
If you have a website, you might need a redesign if…
- You’re not getting enough leads, calls, or inquires.That’s the job of your website. Does it need to be fired? It’s all about growing your email and sms lists, and producing leads, calls, sales, and customers. If it’s not doing that, there’s a good chance need a new web site (and new content).
- Your website is NOT mobile friendly.More than half of searches are on mobile phones looking for local businesses. You MUST have a “responsive website design” that automatically fits to any device and any size screen.
- Web pages take forever to load.Nobody has the patience to wait, Google stats show you’ve got 2 or 3 seconds to load otherwise they’re gone. (see Google stats chart below)
- Your site doesn’t show up anywhere in Google searches.If they can’t find you they can’t do business with you. This could be your website, your SEO, or your content, or maybe all three.
- YOUdon’t like the look, feel, and functionality of the design. If you don’t like it, do you think your visitors will? If it looks like an amateur made it, what will visitors think of you business?
- Your site looks like it’s from another era. Old outdated designs make your prospects think your business is old and outdated and not keeping up with the times. Especially if you don’t update it regularly with new content.
- Your website is mostly all text.Consumers want a rich multi-media experience. Video, infographics, art, photos, are all required in a modern age website. Video especially is in demand by today’s consumer. Visual content is 40x more likely to get shared on social media. (Buffer, 2014)
- Navigating your website is a nightmare. Users can’t easily find what they’re looking for. Blink and they’re gone. Easy navigation and site structure are incredibly important.
- Your site is about you and your company instead of geared to the consumers who are visiting.It’s communicating the wrong message. No one wants to hear about you until after you provide them what THEY want; information, answers, solutions, tips, how-to’s, etc. Fulfill their needs first. If you build it for them, they will come.
- You have no idea who’s visiting, where they go on your site, how long they stay, if they engage with your content, etc.Google Analytics needs to be integrated with your site and someone constantly analyzing your traffic and conversion of that traffic into leads and customers.
- Your website is not good at collecting emails from visitors to grow your marketing lists. Have you heard the phrase, “The money is in the list.”? Growing your email and SMS text messaging lists are essential to growing your business. Unlike social media and advertising platforms which will certainly change, and potentially lose their profitability if they haven’t already in your niche. You OWN your marketing lists. Those are business ASSETS. And they’re priceless!
- You don’t have a defined strategy for your website.Is it providing consistent value and content to consumers? Is it promoting users to provide their email so you can market to them later? Does it make them call or come into your business now?
- Does it integrate with your social media platforms?Are you driving traffic from social media to your website and vice-versa and converting that traffic into lists, leads and sales?
If any of these are true for your company’s website, you need to act. Your brand is at risk. Your reputation is at risk. And most importantly your sales are suffering greatly as a result.
But DON’T Just Buy Any Cheap Website Design
or Let Your Brother-in-Law Do It!
That’s not going to help you any.
How to Design a Website for 2018+
Modern website design needs several key essentials to perform the job right:
- Domain Structure– for optimum search ranking a silo structure is the best web design. Silos organize content by topic and create topic authority in search engines. Page authority (a.k.a link juice) from the core silo topic page passes to the related pages in the silo. It’s how our site is set up and why we rank in the cities we want to for our chosen keywords.
- Hosting for Page Loading Speed– where you hostyour site is important. Cheap hosting plans are usually pretty slow servers and Google’s stats show if your site takes over 3 seconds to load, your visitors are gone. You get what you pay for. We recommend WP Engine or Synthesis.
- Mobile-friendly Responsive Design – your website needs to be mobile-friendly because more than half of online searches are done by consumers looking on their mobile phones for local businesses. Responsive designs automatically fit the website to the screen size of the device of the visitor. Whether it’s on a mobile phone, tablet, laptop, or desktop a responsive design fits any screen.
Test your site in each responsive layout to see what parts may not look good on mobile or tablet and consider turning them off on those devices only.
- Search Engine Optimization (SEO) –for a local business is essential to being able to rank your website content in Google and other search engines. That starts with “On Page SEO” such as proper domain structure, URL and permalink structure, title tags, meta descriptions, heading tags, image alt tags, etc.
- Optimized Pages for Page Loading Speed –the elements of your pages, especially your graphics need to be optimized for page loading speed also.
- High Quality, In-Demand and Well-Researched Content – user experience is the cornerstone of your website. It must provide the user with content people are already searching for in your niche. That’s accomplished by extremely thorough keyword research and competitive analysis and then creating awesome content in several media forms (video, infographics, audio, graphics, and text), and doing it consistently on a schedule (daily, weekly, monthly, etc.).
- Integration with Social Media Platforms – integrating your website with at least a YouTube and/or Facebook channel is usually the best practice for most small businesses. Your prospects and customers are all over social media and you need them to encounter your brand’s content there too. In addition, integrating a Facebook pixel on your site allows you to retarget visitors later with Facebook ads.
- Email Integration– growing your email and SMS list are essential to growing your business. Your lists are priceless assets you need to be proactively building.
- Calls to Action –good web design places calls-to-action on every content page that asks consumers to join your mailing lists, call you, buy now, or whatever action you’d like them to take. In exchange you’re offering them something of value in return.
- Sales Funnels –calls to action or external ads that bring visitors to a specific landing page should be setup to send users to the next landing page that either thanks them, offers them an up-sell or a special promotion, etc. Attract, gain interest, deliver value, get them to take action, and then thank them or offer more value.
- Optimized Images –images are usually large files and can take a lot of memory and loading time and really slow down your website. So it’s best to size them to fit your need and run them through compression software to reduce the file size. Then you should include your business name, address, and phone [NAP] to the tags section [right click on the photo and choose properties or get info], put a major keyword in the filename itself, and add NAP, keywords, and even a complete keyword-optimized article into the comments section. Now your photo is ready to load fast AND provide extra local search ranking power.
- Structured Data Code [Schema markup] – this is a code that speaks in search engine language and tells them exactly what your overall website is about as well as any content pages, products, reviews, you wish to identify as well. Schema markup will greatly help your website and it’s content rank better in search engines. There’s code to identify you as a local business, what type of business, add a keyword description, identify your customer reviews and get stars to show up in search results, have your phone show up in search results on mobile, identify your products and services and your service area, and much, much more. At the very least, your Contact Us page should have Schema markup on it. You can test your pages and schema code withGoogle’s Structured Data Testing Tool.
What Your Business Wants from a Website:
- Create new leads, sales, and customers.
- Establish your brand and image.
- Grow your email and SMS lists.
- Grow followers & subscribers to your social media channels like Facebook, YouTube,, etc..
- Create loyalty from existing customers and create raving fans who recommend you to others.
What Consumers Want from a Website:
- Valuable Content – answers to questions, solutions to problems, education, how to’s, entertainment, information that helps THEM, etc.
- Product and services information and how it helps THEM.
- Special offers, promotions, etc..
- Customer reviews and testimonials (video are the most convincing), case studies, case studies, awards, etc.
- Insight into the business owners, managers, and staff. The personal touch – what’s your story? Why are you in business?
- What’s unique about your business? Why should they do business with you?
- Consistently adding new content that helps them. In all forms: video, infographics, graphics, audio, and text.
- Easy to navigate and find what they want.
- Easy to contact you.
- Easy to get your address and map directions.
Another important factor to consumers:
Web Page Loading Speed
Visitors will leave (bounce) in a heartbeat if a web page takes longer than 3 seconds to load.
Consistent great content = traffic = sales growth!
If you want leads, sales, and customers, then it’s definitely NOT set it and forget it! Your website’s blog needs to be adding content continuously and regularly to rank in search engines and keep customers interested in returning and sharing your content.
The chart below shows that the more blog posts a site makes each month greatly increases the amount of inbound traffic it creates. Consumers want consistent and new content added regularly. The more you do that, the more traffic you’ll get from your website.
And that traffic turns into more leads… the more blog posts per month the more lead you’ll receive (assuming your site is optimized for search and converting traffic into leads).
What Google & Search Engines Want to Rank Your Website:
The more in-depth your content is about a subject, the better chance it will have to rank in Google and other search engines. Look at this chart below from Brian Dean at Backlinko.com. It shows that the websites that rank in the top positions in the search results pages (SERPs) have a much higher word count than those that rank below them. Your blog and cornerstone content articles need to be around 2,000 words or more.
Google’s new algorithm no longer ranks pages for a single keyword. Now it ranks pages based on a topic, the depth of the content and the breadth of the content.
The breath is how wide the content goes, meaning does it cover many of the sub-topics of the main topic? Ranking individual pages for a single keyword are over. Now a single web page that covers the entire breadth of a subject is what Google is looking for to rank a page.
For example, in the past, you would have to make a separate web page for each variation of a keyword.
Veneers – Main Topic
Advantages of Veneers
How long do Veneers last?
Do Veneers require special care?
How much do Veneers cost?
Not any more. Now Google’s new algorithm is smart enough to see all of these sub-topics on one page and knows that the page is an in-depth article and talking about a wide breadth of knowledge on the one subject.
So a webpage or blog post needs to have depth on its subject, a word count of near 2,000, and a wide breadth of the subject, which includes several sub-headings on that same topic.
- Authority Links TO Your Website
It’s not enough to have great content with well-researched topical depth and breath.
Google and other search engines want to see that authorities around the Internet and in your industry have linked to your content from their websites. This shows search engines that other influencers, blogs, and businesses who are considered to be respected authorities and have recognized high-quality content websites of their own have linked to your content and website. This tells Google and others that important people and places believe your content is worth linking to and sharing.
The best-written content in the world will NOT rank in search engines without diversified, natural, high-quality links pointing to it.
Google’s new algorithms can also identify links from poor quality sites or networks and will not count them as an influence to your site. This gets rid of the SEO folks who built big private blog networks (PBNs) to create lots of links in order to rank sites. Those days are over for the most part and today only good, high-quality links from respected authorities will help your site rank well.
Google wants links to be naturally occurring. But that’s not always fast enough nor is it the only way to legitimately build great links.
Good, high-quality backlinks can be built in many ways; guest posting on high-quality sites in your niche, article writing on high-quality sites, creating great Infographics that others want to embed on their site, etc. It’s an ongoing process the same way consistently posting quality blog content is.
Frequently Asked Questions
HOW LONG DOES IT TAKE TO FINISH THE DEVELOPMENT?
Our basic web development is completed within one week. This assumes that all the requirements are provided immediately and that you are able to provide revisions and QA quickly.
DOES THIS INCLUDE HOSTING?
The service covers the website build and the site’s launch as well as 20 days of support after launch. Name registry, hosting, and server costs are exclusive of this service. However, we would be more than happy to suggest a few hosting providers that provide great products and quality customer support.
WHAT TECHNOLOGIES DO YOU USE TO BUILD YOUR WEBSITES?
WHAT TECHNOLOGIES DO YOU USE TO BUILD YOUR WEBSITES?
|Our white label Web Development services is built on the WordPress content management system (CMS) because:|
|1.||It is the most flexible and easiest to use open-source content management system, with worldwide community support.|
|2.||It has themes with responsive web design to provide optimal user experience across devices so that users navigate the website with minimal re-sizing and scrolling.|
|3.||Its Dashboards use page builders that: provide a drag and drop interface; allow easy creation of responsive column-based content; and, have more than five (5) pre-designed widgets, e.g. Galleries, Testimonial, Blog Feed and many more|
WHY WON'T YOU LAUNCH ON A FRIDAY?
Development best practices discourage launching of sites on Fridays. As most sites represent business that run on weekdays only, weekend launches may cause unforeseen errors that cannot be addressed in real time as our staff and most clients do not work on weekends.
DOES YOUR WEB DEVELOPMENT PACKAGE COME WITH SEO?
We will build your site based on the architecture that’s optimized for SEO.
WHERE WILL YOU BUILD MY WEBSITE?
We create your site on our own servers first and would only upload to your own website after the Final QA and revisions.
HOW MANY CHANGES CAN I MAKE BEFORE INCURRING ADDITIONAL COSTS?
|1.||There are two revision points for you. First is after the first week of development where we have already created a live site of your website based on the mockups and specifications you selected. Last is after the second week of development where we present the site itself for any last minute revisions.|
|2.||Please note that any revisions on the last round would have to be minimal and not amount anymore to design changes or work that would take more than half a day to execute.|
CAN I GET ACCESS OF MY SITE WHILE IN DEVELOPMENT?
|No. We only provide access during the first touch point and at the last revision before we upload to your hosting. Our developers work with the site directly and we want to ensure that we would not encounter any issues in developing your site related to multiple access during development.|